Notes
from the
studio.
Practical guides on building software, hiring developers, and planning your next project. Written for founders and operators, not for search engines.
How much does a custom website cost in 2026?
Honest price ranges by project type, what drives cost up or down, and when a template is enough.
Hire a developer vs. build it yourself.
When DIY tools stop working, what to look for in a developer, and how a small studio differs from freelancers.
Landing page vs. full website: which do you need?
What each one does for your business, when to start small, and how to scale without rebuilding.
How to plan an app before you hire a developer.
What to prepare, how to think about scope and budget, and what to bring to your first conversation.
Best tech stack for small business apps in 2026.
Practical recommendations by project type, what to avoid, and why the stack matters to your bottom line.
Internal tools for small business: build vs. buy.
When off-the-shelf software costs more than custom, and what a custom tool actually costs to build.
Want the real conversation.
The guides cover the pre-call homework. Once you know what you need, send the current surface and what's blocking you — I'll reply within 24 hours if it looks like a fit.